Privacy policy

PRIVACY POLICY

Last updated: August 12, 2026

Truck Guy Upfitters operates this store and website, including all related content, tools, products, and services (the "Services"). We’re powered by Shopify, which provides the ecommerce engine under our hood. This Privacy Policy outlines how we collect, use, and share your personal information when you visit, buy from us, or talk to us.

If there’s ever a clash between our Terms of Service and this Privacy Policy regarding your personal data, this Privacy Policy holds the steering wheel.

Please read this carefully. By browsing or placing an order, you acknowledge that you've read and understood how we handle your data.

PERSONAL INFORMATION WE COLLECT (AND WHY WE’RE LOOKING AT IT)

"Personal information" means data that identifies you or could reasonably track back to you. Anonymous or de-identified data doesn't count. Depending on how you interact with our store, we may collect:

  • Contact Details: Name, billing address, shipping address, phone number, and email.

  • Financial Information: Credit/debit card numbers, transaction logs, payment confirmations, and payment methods. (Don't worry, payment processors handle the heavy lifting).

  • Account Info: Your username, password, security questions, and site preferences.

  • Transaction History: What you put in your cart, stuff on your wishlist, what you bought, returned, exchanged, or canceled.

  • Communications: What you say when you email, call, or bug customer support.

  • Device Info: IP address, browser type, network connection, and unique device IDs.

  • Usage Data: How and when you click around our store.

WHERE WE GET YOUR DATA

We gather your information from four main places:

  1. Directly from You: When you create an account, fill out a checkout screen, or drop us a message.

  2. Automatically: Via cookies, local storage, and tracking tech watching your device navigate our site.

  3. From Service Providers: Technical vendors who process payments, manage analytics, or host systems on our behalf.

  4. From Partners & Third Parties: Advertising networks or business partners helping us reach truck enthusiasts.

HOW WE USE YOUR INFORMATION

We don't collect data just to store it on a dusty server. We use it to:

  • Fulfill Orders & Provide Services: Run your card, ship your gear, handle returns, process exchanges, and keep your account logged in.

  • Marketing & Targeted Ads: Send promotional emails/texts (if opted in) and show you relevant online ads based on items you looked at or abandoned in your cart.

  • Security & Fraud Prevention: Catch scammers, protect public safety, verify account access, and ensure nobody buys truck parts with a stolen card. Keep your password safe—don't write it on a sticky note on your monitor.

  • Customer Support: Answer your technical questions and handle support tickets without asking "Who are you again?" every five minutes.

  • Legal Compliance: Respond to valid court orders, subpoenas, tax obligations, and law enforcement requests.

HOW WE SHARE YOUR INFORMATION

We aren't in the business of slinging your data to shady list-brokers, but we do share it for legitimate operational reasons:

  • With Shopify & Technical Vendors: Payment gateways, cloud infrastructure, analytics providers, customer support apps, and shipping fulfillment hubs.

  • With Marketing Partners: To serve targeted ads across social media and search engines. You can opt out of targeted ad sharing [HERE].

  • At Your Explicit Direction: E.g., sharing delivery details with the shipping carrier so your package actually lands on your porch.

  • Within Our Corporate Group: Our internal team and corporate affiliates.

  • For Legal & Business Changes: If we merge, sell the business, file for bankruptcy, or face a court order requiring data disclosure.

OUR RELATIONSHIP WITH SHOPIFY

Because our store runs on Shopify, Shopify collects and processes data about how you interact with us. They use this info to run the platform and power enhanced features (like cross-merchant ad optimization).

In those instances, Shopify acts as an independent data controller. You can check out the Shopify Consumer Privacy Policy or use the Shopify Privacy Portal to exercise data rights managed directly by Shopify.

THIRD-PARTY LINKS

Our site might contain links to external sites (like manufacturer websites or social media). We don't run those sites, we don't control their security, and clicking those links means you're subject to their privacy rules. Read their policies before handing over info.

CHILDREN'S PRIVACY

Our site is meant for adults buying gear, not kids. We do not knowingly collect personal information from minors. If you are a parent or guardian and realize your child provided us with their data, contact us below and we will purge it. We do not knowingly "sell" or "share" data of individuals under 16 years of age.

SECURITY & RETENTION

No internet transmission is 100% impenetrable—"perfect security" doesn't exist on the web. Don't send credit card numbers or sensitive passwords over unencrypted email.

We keep your personal information only as long as necessary to maintain your account, fulfill orders, settle warranty claims, resolve disputes, or satisfy tax and legal retention requirements.

YOUR RIGHTS & CHOICES

Depending on state or regional privacy laws where you live, you may have the following rights:

  • Right to Know / Access: Ask what data we hold about you.

  • Right to Delete: Tell us to erase your personal data.

  • Right to Correct: Fix inaccurate info on your account.

  • Right to Portability: Request a downloadable copy of your data.

  • Right to Opt-Out of Sale/Targeted Advertising: Tell us to stop sharing your info for behavior-based advertising. (We support the Global Privacy Control (GPC) signal—if your browser sends it, we'll respect it automatically).

  • Communication Preferences: Unsubscribe from marketing emails anytime using the link at the bottom of the email. (You’ll still get transaction updates for active orders).

We won't penalize or discriminate against you for exercising your privacy rights. To submit a request, contact us at the details below. We may need to verify your identity before processing your request.

COMPLAINTS & APPEALS

If you aren't happy with how we handled your data or a privacy request, reach out to us first. Depending on your jurisdiction, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

INTERNATIONAL TRANSFERS

We operate out of the United States. Your information may be processed, transferred, and stored outside your home state, province, or country. Where required (such as transfers out of the EEA or UK), recognized legal mechanisms like Standard Contractual Clauses (SCCs) are utilized.

CHANGES TO THIS POLICY

We update this policy whenever operational, legal, or platform requirements change. Updates will be posted here with a revised "Last updated" date.

CONTACT US

Got questions about this Privacy Policy or want to exercise your data rights? Reach out:

Truck Guy Upfitters

510 W. North 1st St

Seneca, SC 29678, United States

Phone: +1 864-798-7825

Email: privacy@truckguy.pro